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http://www.martinstabe.com/blog/2007/01/30/is-the-telegraph-really-number-1/
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Martin Stabe: Is the Telegraph really Number 1?

Lee McEwan · 2 years ago

When I saw that claim on a tube ad I spat out my breakfast and started mumbling to myself incoherently. Nothing new in that but I was pretty outraged and immediately lost faith in HitWise. There is no way the Telegraph can be number 1 I thought and promptly checked the numbers when I got to work.

As an old boss of mine once said, if a number is interesting it is usually wrong.

Thanks for the links Martin.