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Because companies make such losses on calls they ship out the work to India. Phone calls to the NHS and doctors waste taxpayers money.
If the company/NHS can recover some of these losses (a mere 3.5p/min on 0870, so about £2/h) then that is a good thing.. the higher cost to the phone call (7p/min vs say 2p/min for a normal local geographic number) may also persuade people not to make nuisance calls.
It is just a consideration before people outright attack the 0870.